There are many myths about marketing and most of them are created by the marketing industry. Why? Because they want you to pay them.  Advertising agencies will talk about creating a brand and media sales people will talk about how many you can reach with their media. None of these are bad, but you need to know how they work and what they are for, or you risk wasting a lot of time and money.  Marketing ultimately has 1 purpose: to generate more sales for you. That's it. There is nothing else.  No matter how good your brand is or...