If you want to properly position your website and ensure that people actually find it whenever they need it, it would be vital to look into the basics of SEO, or search engine optimization. When used properly, SEO can actually ensure that you end up selling more of your products and services in the long run.

Before looking into SEO, however, you need to figure out what search engines tend to look for to begin with. You also need to figure out how you can build your website, so as to keep your customers and visitors happy and to satisfy various search engines at the same time. Most importantly, you will also need to figure out how SEO can help build up your online presence and bring about more profits as time goes by.

Generally speaking, SEO is extremely valuable for any website. In fact, skipping the basics of SEO and spending most of your time, money and effort on other things would be nothing but a waste of your resources. If you need help starting out with SEO for your website, then read on.

Defining Search Engine Optimization 

Some people seem to think that search engine optimization focuses on cheating search engines in order to give website owners what they want: more traffic and more sales. This isn’t actually the case, though. The main goals of SEO are basically to create a flawless and useful user experience and to tell search engines the intentions of a search engine, so that they can recommend certain websites for more relevant searches and solutions.

Websites Have Different Layers

Every website comes with different layers, so to speak, which include their content, information architecture, platform and overall infrastructure. While your paid searches, links and other social media actions may top off all of these layers, SEO works as the glue that keeps all of them together. In other words, your entire website would be boring and useless without SEO to hold everything together.

The Importance of Relevancy

The main goal of search engines is to help online users find exactly what they need by referring them to relevant websites according to their online searches. How do search engines determine a website’s relevancy, though?

There are various things that a search engine will look at when determining a website’s relevancy. For starters, there is the content, which is determined by the website’s given theme, the content on each webpage of the website, and the titles and the descriptions that the website uses, in general.

A search engine will also look at how fast any given website is and how well it works as a whole. Of course, it would also be important for them to see that the website has good content - content that links to and gets linked to by other authoritative websites. So, if other websites use yours as a reference or a source of information, then search engines will be more inclined to deem your website as relevant.

The overall user experience of a website is another thing that search engines tend to look at. This includes the overall look and feel of the website, and its user navigation. A website should also look safe and have a high bounce rate.

What Websites Need to Avoid

Spiders on search engines have a limited amount of storage for information. So, if you try to trick them by using shady techniques, then you will only end up hurting your chances of succeeding in the long run.

There are various that search engines frown upon nowadays, such as overusing keywords on webpages, buying links, and providing a poor user experience overall. Ideally, you should give your visitors an easy time to navigate your website and refrain from posting too many advertisements on it. If you have too many ads on your site, your site will not just look cluttered; users might have a harder time finding what they are looking for, as well.

The Importance of a Business Model

Although this is quite obvious, a lot of people forget to focus on their real goals in terms of their business models. If you haven’t figured out your own yet, think about what defines conversions, whether you are selling impressions or clicks, and what your liabilities and assets are.

The Importance of Multi-Channel Optimization

Your website isn’t the only place that you should use keyword strategies, either. In fact, you should extend to as many other platforms as possible. This is what multi-channel optimization is all about. Some multi-channel platforms include emails, LinkedIn, Facebook Twitter, and television and radio ads. Using the same keyword phrases in all of these platforms will help with your branding efforts and ensure that users will use the phrases that you optimize for at the same time.

The Importance of General Optimization

General optimization to get different kinds of results would also be vital on the World Wide Web. So, aside from optimizing your website for desktop computers, you should try and optimize it for tablet and mobile phones, as well. Rich media content, such as videos, PDFs and Flash, can help you rank better on search engines, as well. Of course, you shouldn’t forget to optimize this content as much as your text content, either.

The Importance of Consistent Domain Names

Domain names are important for your website’s whole foundation. Because of this, it would be highly advisable to use sub-directory root domains instead of sub-domains.

On that note, it would be vital to have consistent domain names, in general. If your website is www.sample.com, but typing in sample.com without the ‘www’ doesn’t actually redirect to you your website, then search engines will actually see two different websites and all of your SEO efforts will be for naught. This will merely dilute all of your inbound links.

Old domains are generally considered to be better than new domains, as well. However, if you buy an old one, you should also make sure that nothing shady happened in that domain when someone else owned it; otherwise, you might just get penalized by search engines without your knowledge.

Conclusion

SEO should always be a priority when setting up and maintaining a website. On that note, it would be vital to follow the best SEO practices, too. Remember: without these basics, your website’s foundation could end up becoming a total mess and ruin your revenue’s opportunities as a whole.