Do you want concrete, actionable ways to build your branding foundation? If you are an entrepreneur with a business, you need to look at your baseline branding — the springboard for every choice you make regarding your business. If you’re a brand-new business, this is a great time to decide on that baseline branding. If you’re already somewhat established but still couldn’t explain clearly and succinctly what your baseline branding is again, the context for every choice you make in your business– today you will discover the key element missing from your planning and marketing mix. In other words, this...