A brand can become memorable in a variety of ways: by having a catchy slogan, a simple logo, or great customer service. But one of the most difficult yet rewarding ways to become a memorable brand is to create a new product category. Creating new and niche products, unfortunately, doesn’t automatically guarantee success for the brand, but if done and thought through properly, this new product might all of the sudden become a solution to the years of inquiry. Johan Strömberg is the CEO of Wanderword, which is an interactive audio entertainment and interactive audio engine company. Together with his...