Consumers and marketers alike have noticed a significant upward trend in video content over the last few years. Perhaps the most important stat for marketers, though, is that 99% of those that use video content do so again the following year. Once the video is deployed, the results speak for themselves.  If you want to get the most out of your video strategy, you’ll need to tread carefully. Here are a few key things to keep in mind: 1. Capitalize on existing video platforms 2. Deliver quality before quantity 3. Demonstrate your product — don’t peddle it  4. Be a storyteller