It is said that every successful entrepreneur started their career in sales and made their way to the top.
Ask any businessman which is more important, their product or how it’s sold, and you’re likely to get a long explanation on why the product takes the cake any day of the week. They are not wrong. You don’t have a business if there was nothing to sell.
But, as we enter an era of hyper-competition, how we sell has become at least as important, if not more important. then the product itself. There is barely any industry that isn’t exploding with products and/or services.
Sales as the number 1 skill of an entrepreneur
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