Why are Americans so successful with creating businesses? What drives innovation and entrepreneurship? Why do we visit the apple building, and what do we hope to get out of that visit? In this informative and very funny talk, Ernesto Sirolli addresses these questions. Sirolli uses real life examples explaining the cultural differences between creating businesses in the US (or more specifically California) versus Europe. Dr. Ernesto Sirolli has been referred to as a community development ‘Iron Man’.